Thursday, June 11, 2009

Efficient seat utilization is important

Anybody who has being part of BPO Operations would know that there's always a drive to improve seat utilization. Why, that's simple - improve efficiency, reduce cost. With clients looking for competetive prices this becomes a necessity especially for low billing OPs such as data entry. Also multi year contracts are built in with yearly price rductions, this makes it even more important to improve seat utilization as the OPs matures.
Aggressively improving seat utilization could lead to a seat crunch, too much crunch you'll end up affecting the quality and staff morale; too less, the cost is not within control. Finding the right balance is the key.
The factors that affect seat utilization are:
1. Work window - the longer the work window the more the number of shifts you could squeeze in. A 24 hour window ensures the seats are utilized 100%; shorter the window lesser the utilization, unless a different project\account OPs can use the seats when they are unutilized. Seat sharing between different project especially financial could be a constraint due to the stringent Data security regulations.
2. System\Application Availability - Usually the application used are those owned and hosted by the clients, especially such as CRM, claims processing etc. Therefore the work window will depend on the application availability.
3. Ratio of Production to Support staff - support staff are usually non-billable and therefore are the first to face the brunt of seat sharing. However this should be considered carefully, as not providing the support staff with adequate tools and resources will adversely affect the service quality and morale.

Saturday, September 6, 2008

Things to consider for the success of a BPO project pilot

Pilots are important not only because they prove the vendor's capability of delivering quality service but also a successful pilot is a gateway for additional business.  A few months ago I was responsible for the operational success of two simultaneous pilots - a 12 FTE back office for UK BFSI client and the other a 25 FTE pilot for the same client for their US geography. 
This experience taught me several important lessons, which I've tried to summarize below.   
1. PLANNING -Plan carefully, keeping everyone effected in the loop, for example a common cause of delays in go-live is that system accesses for the agents have not been set up well in time. Or that 2 months down the line the legacy system was to be scrapped and here we go with the training once again. Ensure availability of key staff (i.e. consider leaves, attrition, backup) such as - Operation Managers, Trainers, team leaders well in advance. unavailability of trainers or back up trainers affects the knowledge transfer process significantly.  
2. FIX PROBLEMS WITH WORK FLOW - Try as much as possible to fix problems with process design before starting the pilot. Most often as a TP vendor we accept and implement the process as is given by the client without first doing a workflow risk analysis.  And we did the same with our pilot as well. What it taught us was that its far easier and less strenuous (on the team) to at least fix major and easily identifiable issues with the process before hand. In my case the process that was piloted was a 100% paper based process onshore which was to be converted to 100% paperless process offshore. The clients altered their process design to be implemented as paperless offshore but did not consult us (the vendor) and given the issues that we faced during and post implementation, it was clear that the process lacked understanding of a paperless environment and process dependencies and assumptions made (but not validated) were far from ground realties.
And believe me its a nightmare when the pilot has gone live, you are not hittin the SLAs, and you are not able to stop and make the changes offshore because at the client’s end the staff have been let go and there’s no one to take the load.  Something that could help in this scenario is for the TP vendor to conduct a workflow risk analysis to pick out key issues. 
3. PEOPLE - Usually the team selected for the pilot by the Third Party vendor comprises of some of the best and experienced agents, when the pilot is signed off and FTE numbers increased the initial quality of people is diluted because most of them (or the best of them) are given support roles – team leader, coach, quality agents etc, attrition and the usual problems (leave management, performance issues) faced in a contact center kicks in.  
However if you do not set up the initial team with appropriate experience and skill levels then the pilot has much lesser chance of success. Three key roles which should have strong candidates are – Trainer, for the initial knowledge transfer; Team Leader, especially if it’s a small team and just one or two team leaders are required and an experienced Operations Manager who can set the right expectations with the client fom the word 'go'.
4. TRAINING - This is the most important aspect from a knowledge transfer point of view. Ensure that you have a trainer with the appropriate skills and exp. for the task. That there is a back up for that trainer. The training material provided by the client is reviewed by the training team before the training starts; the reason for this is that sometimes the clients do not have any training material or if they do have it has all text with inadequte visuals such as flow charts, diagrams etc, e.g. its difficult for someone in India to understand what is a 2 seater coupe without seeing picture of it.
These are some of the things I experienced, however if you do have anything to contribute please do so by adding your comments  

  

Monday, April 28, 2008

The Egypt I've seen - Pyramids, Seuz, Oil, Red sea - & now IT/BPO?

Recently my wife and I holidayed in Egypt as part of a tour holiday package along with a motley group of fellow Indians and a few American Indians (not the 'Indian Nation' Comache or the Apache but our very own 'dal bhaji' type settled in America) and an Indian doctor with his family currently working for the NHS in the UK.
A very interesting group though, at one end of the spectrum we had a jovial gentleman, now retired from UN, but currently working on his humour. And, at the other end we had an elderly austere Bengali gentleman, who would take photographs with his camera at full length of his arms rather than hold it to his eyes and see what is it that he is actually shooting. I guess he is of the 'Spray and Pray' type, spray his bullets all over and then pray that it might hit something.

The trip overall was fun except that we were tired on an occasion or two from 20 hour days, had to go to the beach at Hurghada with full winter gear, had to bear the out bursts of our tour manager when the luggage had to be loaded. By the way it was the only time I felt he came to life, usually our tour manager a personification of 'Droopy'.

Well that gave an idea our trip to Egypt, now to serious matters. I've been reading about the interest MNCs have shown in the development of BPO in Egypt. The Egyptian government has set a relatively ambitious $1 billion dollar target for income through IT/BPO by 2010. This should be good news for the ordinary Egyptian, given that it would generate new jobs and increase the income levels as IT/BPO jobs are usually higher paying. Most of this revenue will be generated by foreign companies, including some major Indian IT companies investing in Egypt, rather than entrepreneurs from Egypt itself.

So, the question is Egypt ready to jump onto the BPO bandwagon? (I am going to focus on BPO only)

To answer the above question we need to consider a few important points:

  1. A large pool of talented English speaking graduates (preferably commerce for Finance & Accounting operations, Business/HR graduates for Human Resource Outsourcing and IT graduates for ITO – IT Infrastructure Outsourcing, while general graduates should do just fine for CRM and Back office operations ).

So will Egypt be able to continuously produce talented English speaking graduates, who will be specialized in fields as mentioned above? (Talented because as we’ve seen in India all English speaking graduates may not necessarily be employable)

Maybe enough numbers to hit the $100 million mark in BPO by 2010. Of course I am guessing here, but consider this – the best and the largest BPO operator in Egypt is a 1600 seater contact center called Xceed, and though they’ve not mentioned revenue earned on their website, based on the current rates and 85% utilization I would guess a maximum annual revenue of $45 million (if anybody is aware of the correct figure please let me now)

Also consider what Carnegie Endowment says about education in Egypt - Egypt has invested in education and more importantly on equitable access to education. However public spending on education is poorly allocated and ineffective, and that the poor and the middle class will (or have already) fall behind in education, setting the stage for a future society that is more segmented and with higher income inequality.

As a matter of fact during my recent holiday to Egypt, our tour guide (an Egyptian with an American accent and a Russian wife) was quick to point that 5% of the Egyptian population controls 90% of the income in Egypt. Now, the BPO depends on the middle class and if they are not provided with the required levels of educations then Egypt might reach a certain level in terms of IT and BPO but will get saturated very quickly.

BPO is a people intensive industry. People with the right skill, for the right job at the right time. Given the current scenario IT/BPO growth in Egypt is not sustainable or even if it is, only on a smaller scale.

To be continued.......

Wednesday, April 16, 2008

Research & Analytics Outsourcing

Call center operations, which are voice based, are usually dogged with issues such as language barriers, ability to understand the customer or the customer ease to understand the advisor, high attrition, customer satisfaction etc. Back office operations do not have to deal with such issues and the attrition in general is much lower than voice based operations, though if a high paying competitor is lurking, then you would end up losing some of your people.

In the recent past we've seen a surge in non-voice based operations such as F&A (Finance & Accounting), HRO (Human Resources Outsourcing) , Procurement and Supply Chain services and KPO (Knowledge Process Outsourcing).

Research & Analytics (R&A) is part of the KPO slice, and I've mentioned below the list of R&A services that are provided by OPI (Outsource Partners International). You could check out their website www.opiglobal.com

OPI R&A offerings could help their clients to:
• Track value, risk, and volatility of securities
• Determine market impact of acquisitions
• Monitor trends and developments in a specific industry
• Develop sensitivity analysis around consumer spending patterns
• Keep up to date on specific regulatory topics
• Determine performance compared to benchmarks
• Validate market share
• Synthesize data collected from market surveys
• Query patents so as to modify R&D or to avoid infringement suits

Investment Research
• Equity research
• Corporate finance research
• Buy-side research
• Fixed income research
• Personal wealth management research
• Hedge fund research
• Venture capital research
• Quantitative analysis
• Valuation analysis
• M&A impact analysis

Procurement & Strategy Support
• Strategic management of specific category groups
• Transactional buying support
• Transaction automation and processing
• Reporting

Business Research & Analytics
• Market / industry reports
• Company reports
• Competitive analysis
• Trending of topics / data
• Market size / segmentation studies
• Benchmarking studies
• Product feasibility studies
• Portfolio analysis
• Regulatory environment studies
• Vendor identification and analysis
• Analytics

Financial Data Modeling
• Forecasting / strategic planning models
• Industry models
• Valuation models
• Pricing analysis
• Scenario analysis
• Sensitivity analysis
• Model maintenance
• Related research

Intellectual Property Research & Litigation Support
• Patentability search
• Patent landscape analysis
• Invalidation search
• Document/records review
• Business case development

Market Research & Analytics
• Data collection
• Web-based surveys
• Summarize / synthesize data
• Data analysis
• Trending of topics / data
• Analytics

Tuesday, March 25, 2008

Sutherland, the first BPO to achieve maturity level 5 of the P-CMM (People Capability Maturity Model)

In a significant achievement in workplace innovation, multinational Business Process Outsourcing (BPO) company Sutherland Global Services has become the first pure-play BPO to be assessed at maturity level 5 of the P-CMM (People Capability Maturity Model).

The P-CMM framework was developed by Carnegie Mellon University to define the organizational maturity of people processes and practices. It is the only framework that addresses the needs of employees, their competencies, and the processes that need to be in place to ensure an organization is continuously improving and able to meet business needs effectively and efficiently and ranks on a scale of 1 to 5, with 5 being the highest achievable maturity level.

Read the full article here:
Sutherland Global Services Becomes First BPO Worldwide to Achieve Maturity Level 5 P-CMM® Assessment

Monday, March 24, 2008

Company Comparison - Genpact, WNS, HCL BPO

A comparison between Genpact, WNS and HCL BPO shows that Genpact leads the way when it comes to revenue.
Genpact
76% of Genpact's revenue is from the BPO stream, while the remaining 24% is from IT services.
40% of Genpact's BPO revenues comes from F&A.

WNS
WNSs' revenue also includes repair payments from its Auto Claims BPO segment, which provides claims handling and accident management services. The amounts invoiced to WNS clients for payments made by WNS to repair centers is reported as revenue. Therefore if we look at revenues less the repair payments it would be in the region as is HCL BPO's revenue.
WNSs' focus is primarily on the Travel and Financial services industry. In 2007-08 its operations for Aviva in Pune would be transferred to Aviva, which accounts for approximately 5% of its revenues.

HCL BPO
45% of HCL BPO's revenues comes from the Telecom industry. It is also the biggest BPO provider in Northern Ireland.

Company Services Headcount Delivery Centers Financial
Genpact Business Processes:
F&A
CRM
Insurance
Procurement & Supply Chain Analytics
Technology:
Software
IT Infrastructure
32,700 US, Mexico, India, China, Phillipines, Hungary, Romania, Netherlands, Spain

Revenue - $822.7 mil
BPO Revenue - $625.25 mil (76%)
40% of the BPO revenues came from F&A
WNS CRM
F&A
HRO
SCM
Analytics, Market, Business & Financial research
Legal Services
15,084 India, Sri Lanka, UK Revenue 2007 - $352.3 mil
HCL BPO F&A
CRM
Knowledge & Legal Services
SCM
Tech Support
11,800 11 delivery centers in India, 2 in UK & 1 in Malaysia $214.2 mil (Dec 07)
45% of the client base is from Telecom, 23% products & services & 15% financial services

Referral Recruitment

The concept is simple, you refer a friend (or anyone) for a job listed on the yellowjobs.com website, if they are succesful and join the company you earn a cash reward, minimum of Rs 5000. The reward varies based on the position the candidate has been referred to.

Thursday, March 20, 2008

Mergers & Acquisitions (M&A) in the Indian BPO scene in 2007

  1. Firstsource Solutions acquired BPM Inc. in January 2007. Acquisition includes BPM's two wholly owned subsidiaries - MedPlans 2000 and MedPlans Partners.
  2. Essar Gobal acquired Vantedge in January 2007. Acquisition is expected to contribute over USD 25 million in revenues to the BPO business of Essar
  3. HOV Services acquired Lason in February 2007. Acquisition will help HOV make an entry in new business verticals like transaction processing, healthcare and media.
  4. Sitel Corporation acquired Sitel India in March 2007. Tata Consultancy Services is exiting its joint venture BPO, Sitel India, by selling its 40% stake for $17.73 million to Sitel Corporation. Tata International is exiting by selling 10% stake for $4.47m.
  5. WNS acquired Marketics in March 2007 WNS to enhance knowledge services business, which provides market research, business & financial research and analytics services.
  6. Laserwords acquired Four Lakes Colorgraphics in August 2007. The two decade old FourLakes is a full service pre-media company with two facilities in Wisconsin and New York City. It is believed that Four Lake’s project management, design and editorial development skills will combine will with Laserword’s technical strength to provide on-shore, off-shore and hybrid delivery models. Laserwords will have over 1000 employees post acquisition.
  7. 3i Infotech Ltd acquired 51% of HCCA Business Services Pvt Ltd in August 2007 HCCA has been acquired for its delivery capabilities in HR operations, including large scale payroll processing for clients in the BFSI sector.
  8. Wipro acquired Infocrossing in August 2007. The deal will give Wipro five data centers in the U.S. and approximately 900 employees, as well as access to Infocrossing's U.S. customers. After the acquisition, Wipro's IT infrastructure management practice will be 1.5 to 2 times larger than its nearest peers, Tata Consultancy and HCL Tech. While this will enable the company to compete more effectively in larger IT management deals.
  9. Hero Group acquired Telecom Service Centres in September 2007 The new entity will be christened TSC Hero and will offer customers a multi-site solution, increasing market potential and growth prospects in the core markets of Europe, Asia and the US.
  10. The Jhawar family, main share holders of the Usha Martin Group acquired 76% of Converso Contact Centres in September 2007. They are investing in both new and existing international locations and plan to build facilities for a total of 2,000 contact centre seats globally (both on-shore and off-shore) that will meet the demands from major blue chip organisations and give them the choice of leveraging domestic and overseas BPO capabilities.
  11. Accentia Technologies acquired Florida based GSR Physician Billing Inc and GSR Systems Inc and Oregon-based medical transcription services provider DenMed Inc. While the GSR group companies have revenues of $3 million each, DenMed had revenues of $1.5 million. The company expects to add nearly $10 million to its topline by way of these acquisitions.
  12. Cognizant acquired marketRx in October 2007. This acquisition expands Cognizant's capabilities in the analytics segment and broadens our service offerings for the life sciences industry while providing strong synergies with our existing business intelligence/data warehousing and CRM (customer relationship management) services.
  13. Genpact acquired 90% stake of Citi BPO in October 2007..
  14. Hero Group acquired Dalglen in December 2007. Dalglen has a large presence in Scotland. It is one of the largest call centres in Europe and in the UK. Post acquisition, the combined group will have clients spread across sectors like telecom, financial services, IT, retail, utilities and consumer durables. The deal covers several wholly-owned subsidiaries of Dalglen including Telecom Service Centres (TSC), TSC Credit Management, Sigdev and 9 dormant subsidiaries of TSC. Dalglen group had annual revenues of £55 million in 2007 and is growing at a 15% clip annually. It has nine sites across the UK and an employee base of 3,000. Source: www.bpoindia.org

Wednesday, March 19, 2008

Innovations by Indian BPOs

Continuing from the previous post on innovation in BPOs (BPOs Evolution from cost saving to innovation), here are a few example of innovations by Indian BPOs.

Some recent Innovation Awards for Indian BPOs
The KLM Procurement and Business Innovation departments invited 30 service providers to propose solutions to enhance KLM's customer service. WNS received the award for its workflow-based solution designed to help the airline better manage its baggage claims process.
WNS is proud to receive the Partners in Innovation Challenge award and to be part of KLM's vision to enhance customer service levels for the airline industry,” said Ambreesh Mahajan, CEO, WNS Travel and Leisure Services. “This award is a testament to the way we apply our deep industry domain knowledge to successfully resolve our clients' challenges.”
“WNS' solution provides a more proactive approach to dealing with customers who have lost their baggage and has emerged as the best idea submitted amongst all the service providers,” said Michel Hilgersom, Director of Procurement Commercial at KLM. “It is clearly innovative and showcases how WNS understands our business and innovates to deliver business value.”

WNS wins the Golden Peacock Innovation Award for their Brainwave portal, an innovative program designed to generate ideas for process improvement from employees across the organization. The Brainwave portal provides a system to transform ideas into successful business practices. The program has yielded organizational benefits and cost savings for WNS and its clients.

“The WNS Brainwave Portal is the kind of innovation that will be a key differentiator for the 21st century,” said Manoj Raut, Director of Client Services at the Institute of Directors.

“Bringing innovation to our business and that of our clients has been the cornerstone of our success. Brainwave is one way that we harness the intellectual capital of our employees for enhancing our capabilities which in turn benefits our clients,” said Anup Gupta, Chief Operating Officer, WNS.

Some more from examples from Professor Lugtu's article - Innovation in BPO

One Indian BPO that bagged the NASSCOM Innovation Award in the area of business model innovation is Kale Consultants which created a 'platform-based BPO business model' for the travel and transportation industry.

Explaining the difference between a BPO and a platform-based BPO, Mr Vipul Jain, CEO and Managing Director, Kale Consultants, said that in the former, the customer had the infrastructure and process manual in place where payment is settled on hourly basis. "In a platform-based BPO model, we run the customer's revenue accounting system on our "platform" in our premises with the data shared by him. We actually transform from the customers software to run the process on our platform” said Mr. Jain.

Another Innovation Awardee is Evalueserve, the global research and analytics firm, has been recognized for its business intelligence services, customized reports and value-added research for clients in different industry verticals. Evalueserve is a pioneer in services innovation and has created the new business segment called KPO (Knowledge Process Outsourcing). The company is one of the first KPO providers of research and analytics services from India serving the global market. Evalueserve has been successful in differentiating itself from the traditional offshoring models.

An Innovation Award finalist in the area of operations innovation is Genpact, a global BPO player based in India with 19,000 employees. which developed a model to curb BPO employee attrition. This eventually helped the company reduce its direct cost by 12 percent amounting to about $3.3 million, thereby improving operational efficiency.

BPOs Evolution from cost saving to innovation

In an article on Innovation in BPO Professor Reynaldo Lugtu says that BPOs have entered the third phase in their evolution and that is the phase of innovation.

Phase 1
of global BPO development took place in the 90’s through the early 2000’s and focus was primarily on on cost, efficiency and productivity.
Clients in the US and Europe searched for ways to bring down cost further, they turned to providers in India, Philippines, and others to provide low labor costs to perform customer care, HR, and accounting BPO services.

In Phase 2 the focus was on quality
was. Established BPO providers are besieged by new entrants from China, Latin America, and other relatively lower cost countries, new sources of service differentiation become crucial to maintain and get more clients. This is when the second phase of BPO development took place starting in the early 2000, which is characterized by the focus on quality.
Adoption of quality standards is the direction of local BPO players now through the implementation of quality standards and practices such as Six Sigma, Total Quality Management, ISO 9000, and Capability Maturity Model. To survive in the long run, it is a must for BPOs to adopt any or a combination of these quality programs.

In Phase 3
BPO providers set the stage for their next phase of evolution and momentum - the third phase of BPO development which focuses on innovation. In fact, a 2005 IDC survey among BPO clients in the US suggested that 35 percent of the respondents look for BPO providers to drive innovation.

Professor Lugtu also talks about the three fronts from where innovation can come about.
Innovation in BPO may come from three fronts:
1. Business model innovation which entails significantly changing the structure and/or financial
model of the business.
2. Services/markets innovation which entails creating new or significantly differentiated services or
go-to-market.
3. Operations innovation which involves improving the effectiveness and efficiency of business
processes.